At Ploum, the relationship with the client is leading. Driven by our culture, the approach is always to enter into a long-term partnership with clients. The main campaign image contains the following text which is striking:
"Clients want to hear in clear language what the best solution is. The entrepreneurial solution. The solution that works in practice and gives confidence for the future. Legal knowledge is the basis, business instinct the strength. This is Ploum. This makes us a partner in business."
What we are saying is that many companies no longer only want straightforward, legal advice. They want more. They are looking for a sparring partner with a legal background: someone who knows the law through and through, but who can also give strategic advice and can think like an entrepreneur. In addition, clients are increasingly asking for a project-based approach or seeking support in the roll-out of a solution. In doing so, they expect their advisor to be efficient, transparent and to keep pace at the same pace. The ability to quickly address legal challenges is crucial for companies. We can do that. In a way that the Rotterdam mentality is known for, a decisive no-nonsense way, without frills and always close. That, together with the high quality of our legal knowledge, makes us distinctive. In short, we think it is very important to understand what drives our clients. We really want to meet them and go a layer deeper. Contrary to what you might expect, we not only depend on our legal knowledge, we also dare to go on our business instincts. Does it feel good? Then do it!
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